Are you looking for the best Australian Trademark Registration? When you are a new business owner, it is important to consider the safety of your intellectual property – your business trademarks – from the earliest stages. Your business brand and its associated reputation are some of the most important, valuable assets, so it is integral… Read more »

A registered trademark is an incredibly valuable asset. According to a recent estimate, your business brand can, on average, be equal to one-third of your entire corporate value. Designing and protecting a trademark is not a trivial matter: rather, a registered trademark is an investment in consumer trust and loyalty, leading to a rise in… Read more »

Are you looking for information about trademarking a name in Australia? The only sure way to protect your business name and associated equity is to register for name trademarking protection. There are a number of advantages to business name trademarking in Australia: trademark protection and logo trademarking protection is more expansive and reliable than common law or unregistered… Read more »

Are you looking for information on how to register a trademark in Australia? Trademark registration can include a number of different ‘marks’ used in conjunction with goods and services used in trade. An Australian registered trademark could be any one, or a combination, of words, phrases, letters, numbers, sounds, smells, shapes, logos, pictures, movements, or… Read more »

Are you thinking about Trademarking a Logo?  The most successful businesses have the most memorable, distinguishable trademarks. List all of the businesses that you recognise by simple words, shapes, colours, phrases, sounds, images, letters, or numbers? There are plenty of companies that are so well-established by their registered trademarks that we can recognise them in… Read more »

You can only truly protect your business’s intellectual property by registering a trademark in Australia. You can apply for trademark registration for any number of things: names, shapes, images, logos, colours, sounds, scents, and more. The predominant requirements of your small business trademark application are that it: Distinguishes your goods and services from those of your competition Does not infringe on… Read more »

Before you apply for a registered trademark, it is important that you perform a registered trademark search Australia in all Australian databases. While you do not have to perform a trademark search before you apply, it is necessary that you do in order to save yourself time and money. Your trade mark search should include… Read more »

Australian trademark registration is something that is used to distinguish one trader’s goods and services from those of a similar trademark registration. You can apply with the trademark registration process for almost any brand, logo or name, so long as you use this mark to distinguish your goods and services. You can apply for trademark registration to register letters, numbers,… Read more »

To take legal action against trademark infringement in Australia, you must be able to prove that your intellectual property rights exist. Before you can take action against an someone who has committed internet trademark infringement, you need to prove that: You are the owner of the Australian trademark rights or you have been given leave to… Read more »

Have you ever thought about how to trademark a business name?  As the owner of a business, you must register your business name with ASIC. Business name registration is essential to ensure that no two traders operate under an identical name: this would likely cause consumer confusion, and both businesses could stand to suffer a… Read more »