Opposing trademarks in Australia  5 things all small business owners and start-ups need to know about trademark opposition Did you know that any person, business or company who believes a trademark should not be allowed can oppose its registration? In Australia, trademark opposition may happen if another person feels (amongst other things): They might be damaged… Read more »

Should you register a trademark for your business name, company name and logo in Australia?  3 reasons why registering a trademark in Australia can benefit your business. When you start a business, it’s fair to say that registering a trademark may not make it on your ‘must-do’ list. You’ll have web design, business planning, marketing… Read more »

Getting a logo designed for your business? 6 reasons why you need to register your business logo as a trademark Congratulations, you’ve made the decision to get a logo designed for your business. A logo identifies your business by using an icon, a mark, words, a picture or image. A well-designed business logo can make… Read more »

It’s been a while since the last article was posted at Quick Off the Mark® about trademark registration in Australia. As some of you may know, Quick Off the Mark® was sold by the previous operator in September 2015. The business is now owned and operated by Mark My Words Trademark Services Pty Ltd, directed… Read more »

What is Mindfulness? It has been said that Mindfulness is “the intentional, accepting and non-judgmental focus of one’s attention on the emotions, thoughts and sensations occurring in the present moment“.[1] Mindfulness is the practice of shutting out all of the internal dialogue and focusing on the present moment.  It sounds easy, but trying to shut-out… Read more »

Did you hear the news about the Taylor Swift trademark?  Country music and pop music artist Taylor Swift recently trademarked the lyrics, “This Sick Beat” among many others. However, American metal musicians Dave Tremblaie and Ben Norton demonstrated the most rock ‘n’ roll answers ever to her superior 1989 album. Both men have written, recorded… Read more »

Do you want to know how to run a small business in Australia?  It’s a shared dream by all entrepreneurs – to start a business, and watch it proliferate and grow.  If you have ever asked yourself “how do i start a small business in Australia” then keep reading. There’s little doubt how exciting it… Read more »

The name you’ve given your business branding is your own intellectual property (IP). This business branding name can be a business’ most precious asset. Therefore it is vital that this asset be protected on all fronts, especially when the business may be up for sale. Intellectual property comes about as the result of original thinking… Read more »

Success in business, and perhaps in life, is a series of the knowable and the unknowable.  The unknowable is that x-factor, the reason something goes viral and something else does not.  However, there are some factors that can certainly help you with success in business. Do what you Love to do This is a no-brainer… Read more »

It is vital that you trademark your social media brand.  In this modern world, social media is a fantastic way to get to speak to your customers directly, it forms a huge part of your online brand, online trust, and can not only drive visitors to your website, but can actually drive direct sales. The… Read more »