Author: Jacqui Pryor

A free trademark search is a comprehensive search of all of Australia’s trademark databases, including databases kept by IP Australia, trade listings, web browser searches, and other databases. The purpose of a free trademark search is to determine whether or not your proposed trademark is available for use. You should always conduct your own trademark… Read more »

Performing a trademark search Australia and New Zealand is not an easy thing to do. A comprehensive search requires both expertise and persistence. This is because your search must reveal not only identical marks, but also marks that are similar to your proposed mark.  In order to perform a thorough trademark search Australia, you need… Read more »

iPhone Vs Driphone – Hamilton-based Hayden Crowther has accomplished something that even the largest phone companies could not: he defeated technology giant Apple in a trademark dispute. The New Zealand inventor was sued by Apple for the use of his trademark “DRIPHONE” for his product range of waterproof phone cases. driPhone is a small company that… Read more »

Do you need to know how to trademark a name in Australia? Your business relies on the goodwill associated with your intellectual property. In order to protect this property, you should apply to register your business or company name as a trademark. The following article describes how to trademark your name in Australia. Please bear… Read more »

It is vital to register a trademark in Australia!  Registering your intellectual property is the only fail-safe way to protect it from infringement. In order to register a trademark in Australia, you must submit an application with IP Australia. Only once your application has undergone an examination and passed through a period of opposition will… Read more »

If you are looking for information on Brand Name Registration Australia, then you have come to the right place!  Choosing the right brand name for your products is incredibly important: your brand name is one of the most powerful brand signs. Still, most companies make the critical mistake of attempting to market their brand before… Read more »

Do you want to know how to register a logo in Australia?  Your company logo is one of the most valuable pieces of intellectual property that you own. You can protect your logo to some extent through constant and consistent use in your business packaging, correspondence, and advertising, but the surest way to protect yourself… Read more »

Designing a registrable trademark, or business name can be a difficult task. Hiring marketing and advertising professionals can be costly: you might also invest money in air time for radio or television; printed media; catalogues or brochures. All of these things will ensure that your brand is both distinguishable and well-recognised: however, the money you… Read more »

What do you know about the trademark registration process?  Australian intellectual property laws define a trademark as: “A sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.”… Read more »

Do you ever ask yourself “what is a trademark?” A trademark is a distinguishable sign, design, graphic, or phrase that identifies the goods or services of a particular trader from those of others. A trademark can belong to an individual trader, business, company, organisation, or any other legal entity. Trademarks are used on packaging, labels, vouchers,… Read more »