Author: Jacqui Pryor

The amount of your trademark and intellectual property, and the value of your trademark and intellectual property, increases over the length of time that you’re in business. Items such as your company name, logo, slogan, and all of your product or service names are recognisable to consumers within the marketplace. Similarly, consumers associate a certain… Read more »

What makes a Good Trademark?  There are a number of different situations that require the protection of good trademark registration: in some situations, trademark registration is more prudent than others. The key to savvy trademarking is understanding precisely when to trademark.  There are a number of situations in which you require a trademark, including when… Read more »

Once you are a registered trademark owner, you have the responsibility to protect and defend your trademark against infringement or removal. Your mark is protected under Australian law against other companies using your mark without your explicit permission; neither can another party submit a confusingly similar mark for registration. However, it is up to you… Read more »

You’ve designed a strong trademark, conducted thorough searches of all of the appropriate registries, and successfully applied for registration: it’s now up to you to protect your company’s trademark from infringement or removal. Where do you start? What steps do you take to maintain your trademark’s unique identity? Protect your Trademark Now that you’re the… Read more »